Would you pay $35 for a movie ticket if the theater had reclining chairs and footrests, digital projection with 2-D and 3-D capability, a lounge and bar serving cocktails and appetizers, concierge service and valet parking? Me, no. Maybe others might. Village Road Show, Ltd and a couple other companies are partnering to bring “luxury” to the movie theater experience at Village Road Show Gold Class Cinemas throughout the US.

I consider going to see a movie in a movie theater a “movie experience” and wouldn’t mind comfortable seating, perhaps a footrest and sure, why not digital projection. But, a bar with cocktails? No. Appetizers? Maybe, if they’re not frou-frou and I can take them into the movie with me and some of the non-frou-frou appetizers are of the sweet dessert variety. Valet parking? Concierge? No. No. A movie is a movie, not a live performance.

This is what I would pay $35 for if I were going to a movie theater: good seating, tapas-like appetizers, free bottled water, no commercials (only previews), a better selection of healthier, less disgusting concessions that don’t make me feel like vomiting, and ushers who actually enforce the no-children, cellphones and loud annoying teenagers policies. But that ’s just me. But, I guess some people are willing to pay premiums for luxury to feel like a star with sh*t they don’t really need. Frankly, among other reasons, I go to the movies to forget the divide between the haves and the have nots. I just want to have a good time, leave my sh*t at the movie door entrance and melt into whatever landscape the particular film is set in and enjoy. Tasty, healthier food, comfortable seating, the lack of inconsiderate people and babies crying, and fresh water to wash it all down is my ideal movie going experience, whether the movie is good or bad since the theater themselves can’t control that part of the experience.

For me, a $35 ticket provides me with a movie going experience where if the film is crap, at least I know the fact that it’s crap has everything to do with the movie itself and may not be tainted by annoying children, cellphone jerks, uncomfortable seating, a bad screen and so forth. And, if I had some tasty food in a comfortable setting, that, at least I can walk away with.

Anyways, read the article from Variety here.